Hedong’s Charm at Shandong Province Cultural Tourism Conference

Recently, the 2024 Shandong Province Cultural Tourism Conference was held in Linyi City. The colorful “Hedong Good Products” displayed at the conference became a big eye-catcher.

The Hedong Nongfa specialty store introduced Hedong agricultural products from Langya Ancient Town. The store was so frequented that there was always an endless line waiting to be served. Besides a dazzling array of Hedong specialty agricultural products, a variety of cultural experience areas with local characteristic were also attracting people’s attention, among them were the handmade sachets and lacquer fans enjoying the fame of the intangible cultural heritage. 

Gu Yixin, a craftsman of lacquer fans, said: “The lacquer fan is hand-dyed following the traditional Daqi (Urushi Lacquer – originated from China) process. Combined with the Piaoqi (Flowing Lacquer – new technology, Urushi Lacquer combined with water) process, each fan is unique. The patterns change with the flow of water, forming random and different color combinations.”

Hedong District is rich in intangible cultural heritage in China. The local government addresses great importance to its cultural protection and inheritance. The list of representative projects has been expanded many times. The focuses are on Hedong traditional agricultural products, national folk culture and art, as well as innovative technology. 

Pan Ruyu, head of cultural and creative products of Hedong Agricultural Development Group, said: “For this great event, we have made big preparations in selecting cultural products and local specialty that can represent our characteristics. The products from Hedong are divided into 8 major categories including more than 60 products. I hope that through this event, more people know Hedong’s good products!”